EILEEN FISHER

While experimenting with various AI visuals, we noticed that the warmest and most atmospheric shots often shared one thing in common: clothing made from natural materials — linen, cotton, and other organic fabrics. This inspired us to find a brand whose philosophy is built around that very aesthetic.

We chose EILEEN FISHER — an American brand founded in New York in 1984, known for its minimalist design, natural materials, and calm, effortless visual identity.

For the project, we created a warm brand film with a voiceover. References were drawn from imagery and clothing featured on the brand's official website and Instagram. All models and characters in the video were created entirely using artificial intelligence.